October 5, 2022

InfoTrace

The value of truth

FemTec Overall health scoops up nourishment system Nutrimedy

2 min read

FemTec Overall health introduced Monday it experienced acquired nutrition system Nutrimedy, the most up-to-date in a spate of offers from the women’s health and fitness startup.

Nutrimedy permits customers to take shots of their food stuff to log their meals and features nourishment recommendations. FemTec stated it will integrate the tool into its Great Woman immediate-to-customer system, which sends solutions like at-household exams and supplements to customers’ houses and supplies telehealth visits.

The news will come about a 7 days soon after FemTec declared it had purchased Ava AG, maker of a wearable that aims to detect the user’s fertility window. 

“For several overall health problems, nutrition is a crucial, but typically neglected, component,” Kimon Angelides, founder and CEO of FemTec, explained in a assertion. “Adding Nutrimedy’s strong, proof-based mostly medical nourishment system to the Amazing Woman software will be a game-changer for our subscribers. Whether it’s to enhance being pregnant planning, control menopause symptoms, or for general wellness and avoidance, investigate demonstrates females are trying to get individualized, science-backed dietary support that is easy to use and that they can belief.”

THE More substantial Pattern

Launched in 2020, FemTec formally released in Oct 2021 with extra than $38 million in trader dollars and another 3 acquisitions: beauty box corporation Birchbox, cosmetics business Mira Elegance and social marketing and advertising system Liquid Grids. It announced its direct-to-buyer method before this 12 months. 

Digital women’s wellbeing startups have steadily developed in funding above the earlier number of years, while authorities argue there is certainly a lot more opportunity in the space. Reproductive and maternal overall health was the fifth-best funded medical area in Rock Health’s investment decision report on the initially 50 percent of 2022, bringing in $.6 billion so much. 

Meanwhile, there are a quantity of females-targeted digital wellness businesses. Maternal treatment startups Cayaba Care and Mahmee lifted Collection A rounds this year. Ruth Wellness, which supplies virtual pelvic-flooring actual physical therapy, C-area recovery and lactation consulting, announced $2.4 million in seed funding in April. Evernow not too long ago raised $28.5 million for its menopause-concentrated services. 

Other girls-centered digital overall health companies include Alpha Healthcare, Tia and Maven Clinic. 

ON THE Report

“Nutrimedy was commenced with the mission to improve access to nourishment in health care and make it drastically far more personalised and actionable in our frantic each day routines. Within the subject of nourishment, conflicting and puzzling misinformation is pervasive and stops most men and women from producing the ideal decision for their personal well being,” Nutrimedy CEO and cofounder Karolina Starczak said in a statement. “This is especially genuine in women’s wellbeing, where brief fixes and false claims avoid girls from accessing viable remedies to their clinical and dietary requires.”

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